© 2014 Inkhorn
Ladakh Continental, located on Old road, Leh, is a hotel with its own distinctive character.
Our Role: We were assigned to create a brand identity for the hotel, relating it to something that depicts the serenity of the place. So we came up with the concept of relating it to the Tibetan Antelope, an endangered yet famous species of Gazelle found in Ladakh. Wanting to give it a abstract form, we played around with the horns and the lower part of its face to create the logo.