Inkhorn was approached to identify if visual identity needed to be revamped. There always comes a time when brand change is necessary. Apprehending when this change needs to be undertaken may be difficult but in the life of every business, there are important markers that indicate when this change is needed. In HPG’s case it was its vision with which the team works. To be more precise, its young and enthusiastic team that works to deliver beyond the board meetings, with a smile. A logo that looked fine several years ago was facing difficulties to make the clients and employees understand the forward thinking, young and aspirational approach to work.

After a thorough discussion with the board members, we got the go-ahead to sketch the vision of the company in its visual identity, a company that works to deliver a happy experience. A smile was carved out of the logo which also turned into a standalone mark. We didn’t design the visual identity, we curated its vision. The new brand mark defines it like never before. It depicts innovation to the process, a young and enthusiastic team and a perfect harmony that the team strike between the serious work they do and the young-at-heart attitude where they make friends and not just clients. After completing the project, our work as a leading corporate branding company Delhi was loved to an extent that we moved to the next segment of business as the Managing Director of the company turned out to be a hotelier too. Visit 1900 A.D to know more.  

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Inkhorn was approached to work on corporate communication by looking closely at the company’s purpose and what it is all about. Since the company portfolio is diverse, catering to almost all major segments in education technology, the possibility of engagement is huge. Meeting Ms. Kiran Dham’s (CEO & MD), expectations was indeed challenging because she was clear on the communication aspect since day one and was looking for visual excellence in order to achieve the right communication language. The brief was clear; we were required to create strong visual language that could depict trust and multiple opportunities with Globus and at the same time uplift the overall purpose of the company. We sat with Ms. Kiran Dham and the concerned team to understand the business functions and to identity the missing link.

After our research we came with our base concept ‘Possibilities Unlimited’ which was ideated to showcase the (trusted) growing opportunities one can tap by engaging with Globus; be it the clients or the employees. The concept was then extended into designing corporate profile, product catalogues, social media creatives and was also a part of corporate events’ branding wherein the concept was based around ‘possibilities unlimited’. Inkhorn, best communication design agency in Noida, continue to play a role when it comes to corporate communication design and act as brand consultants to Globus.

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