The brief was simple, rebrand Ozone Prints setting the right communication language to portray them as a premium digital printing company and at the same time facilitate expansion to tap newer market segments. In a couple of meetings, we discussed, in detail, about the modern design language and the changing outlook. We discussed how from Google to Facebook to IHOP to Mini-cooper, the brands are taking up minimalistic approach that offer better recognition. From symbol to font, elements are constantly been simplified to make the brand look more suave. Following this, a minimal approach was followed in revamping the overall look and feel which included brand identity, communication collaterals, website, and other similar creatives. In order to be inline with the current design trends which is taking up the minimal approach across the globe, we flattened the logo so that it can used as a variation/secondary design on all digital platforms, across all backgrounds. The facelift logo, now, is minimal in one and many aspects and is in accordance to the design language which is setting the current design scenario.

Inkhorn continues to act as brand consultants to Ozone and closely work with the team responsible for marketing and managing communications at the firm. We have also worked on other projects owned by Ozone Prints and have successfully won the hearts of the management with our best communication design services Delhi.

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Inkhorn was approached to identify if visual identity needed to be revamped. There always comes a time when brand change is necessary. Apprehending when this change needs to be undertaken may be difficult but in the life of every business, there are important markers that indicate when this change is needed. In HPG’s case it was its vision with which the team works. To be more precise, its young and enthusiastic team that works to deliver beyond the board meetings, with a smile. A logo that looked fine several years ago was facing difficulties to make the clients and employees understand the forward thinking, young and aspirational approach to work.

After a thorough discussion with the board members, we got the go-ahead to sketch the vision of the company in its visual identity, a company that works to deliver a happy experience. A smile was carved out of the logo which also turned into a standalone mark. We didn’t design the visual identity, we curated its vision. The new brand mark defines it like never before. It depicts innovation to the process, a young and enthusiastic team and a perfect harmony that the team strike between the serious work they do and the young-at-heart attitude where they make friends and not just clients. After completing the project, our work as a leading corporate branding company Delhi was loved to an extent that we moved to the next segment of business as the Managing Director of the company turned out to be a hotelier too. Visit 1900 A.D to know more.  

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