Ad Design, Himalayan Safaris
One of the oldest travel companies in Leh, Ladakh run by Mr. Odpal George who is also the man behind some of the extremely famous movie shoots in the region such as 3 Idiots, Bhaag Milkha Bhaag, Mirziyaan, etc. Himalayan Safaris functions with an aim to uncover the hidden gems in the region and show a totally different land to those who love to wander in the Himalayas. One can design his or her own itineraries, choose the way to travel and do all that one can think off, be it adventure, spiritual or just simple sightseeing.
The communication design has been kept simple with major focus on the theme of travelling like friend where you have the freedom to choose everything. Minimal but strong design for a magazine that speaks for itself.
Environment Design, Hero Electric
The concepts were created for Hero Eco, a diversified company working towards a greener planet with electric vehicles and bicycles with global footprints in more than 80 countries for bicycles and 36 countries for electric bikes. Inkhorn was approached to work on designing the walls for the stores located in 12 different locations. The concept of electric bikes, reduction of CO2 and others were ideated to showcase the relevance of the product under lens and at the time, make the whole store experience enjoyable for the visitors. The project wasn’t finalised and these are only for representation purposes.
Business Cards, Empire Travel
A local travel company run by a young energetic team, out of which one is Noor Jahan
(Co-Founder), an ice hockey player and is the goal-tender of the Indian Women Ice Hockey team and has represented India in three international championships. A dream project for the founders who started their journey with an idea to not have clients but friends from across the globe who, just like them, love the Himalayas.
The entire design revolves around the elements of Buddhism, the endless knot, prayer wheels, Om Mani Padme Hum along with Shanti Stupa which is directly related to the region. The brush stroke (shades of blue) symbolises trust, loyalty and wisdom. The main elements showcases how deeply the team feels about their culture and heritage and stick to their roots.
Ad Design, Talbros Penray
Established in the year 2016 as a joint venture between BNT Talbros and GardX UK to sell and create a market for GurdX and Penray USA products in India and its neighbouring countries. A well known brand in the automotive industry known for its focussed approach and customer focussed solutions, Talbros Penray manufacture and market chemical additives and functional fluids for the automotive industry, heavy duty and industrial markets. The communication design with a powerful typeface directs to the strong and heavy duty nature of the product under lens and also its long standing in the market, focussing the relationship between two major competitive companies.
Calendar Design, Leh animal husbandry
Now under the Ladakh Autonomous Hill Development Council Leh, after getting the status of Union Territory, the Animal Husbandry Department assume greater responsibility towards protecting animal health, conserving livestock resources and other important research studies to promote public health. The calendar design was ideated in a manner to showcase the work done by the department over the years and how the yearly cycle works along with the visits from the international veterinary organisations to undertake clinical work in the region. The whole idea was to showcase the different segments of work such as animal farming, scientific management and research, conserving rich heritage of Ladakhi Yak and Bactrian Camel, nutrition, breeding, rearing and other areas that the department undertakes.