Communication in Corona
Life has been nothing less than a soap opera of late with new twists and turns everyday. The Covid-19 pandemic that started in November 2019 has taken a toll on global economy with each industry facing pros-cons on a greater scale than ever. This pandemic has occurred in over 100 years and has brought with it new systems, strategies and more in not just our lives but also to the business functionality across the globe. Like elsewhere, the repercussions have been real in marketing and advertising industry too; from acting as responsible brands to social initiatives, the evolution has never been this real or should I say, realtime. (Inkhorn is designing communication for its clients in real time as a responsible communication design company Noida).
From Cure Fit’s free live videos to Byju’s learning app, from HUL’s price cut of upto 15% on Lifebuoy soaps and sanitisers to WhatsApp taking a stand in reducing fake news, the strategies have been real time, enabling brands to evolve on a daily basis and prove their credibility in these tough times.
Some say these are well timed business moves to build brand loyalty while some call it corporate social responsibility and taking on the role and attitude positioning towards that ‘tomorrow’ which shall knock on the door sooner or later. But the melting point is quite clear when combining all these strategic ideologies and responsibilities and that is the evolution is real and surrender is not an option. (Inkhorn, best communication design company in Noida is working real time with its clients on communication strategies amid pandemic).
So what’s going to stay and what won’t? The old Darwinian Theory makes more sense than ever in terms of brand positioning strategies and how to cope with brand loyalty and sales when the entire global economy stands amid crisis. With salary cuts been discussed leaving consumers with less disposable income, dropping or no sales, excess stock and lower profits, it’s time to turn to the evolution theory and strategizing brands to cut through the difficult times. The brands are in need to take risks, adapt to the current scenarios and look for the silvering line in the clouds by looking at the opportunities they can tap into to sail through the pandemic by rethinking on creating the right value and particularly by examining the relationships they have developed with all their relevant stakeholders over the years.
