The brief was simple, rebrand Ozone Prints setting the right communication language to portray them as a premium digital printing company and at the same time facilitate expansion to tap newer market segments. In a couple of meetings, we discussed, in detail, about the modern design language and the changing outlook. We discussed how from Google to Facebook to IHOP to Mini-cooper, the brands are taking up minimalistic approach that offer better recognition. From symbol to font, elements are constantly been simplified to make the brand look more suave. Following this, a minimal approach was followed in revamping the overall look and feel which included brand identity, communication collaterals, website, and other similar creatives. In order to be inline with the current design trends which is taking up the minimal approach across the globe, we flattened the logo so that it can used as a variation/secondary design on all digital platforms, across all backgrounds. The facelift logo, now, is minimal in one and many aspects and is in accordance to the design language which is setting the current design scenario.

Inkhorn continues to act as brand consultants to Ozone and closely work with the team responsible for marketing and managing communications at the firm. We have also worked on other projects owned by Ozone Prints and have successfully won the hearts of the management with our best communication design services Delhi.

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We started by developing the brand identity and later strategized positioning it in the market vis-a-vis visual communication, marketing collaterals, and more. The conceptualisation of the store in terms of environment design was also done by Inkhorn. We also designed a lot of packaging material for Weedo! (private label) Including dry fruits, pulses, spices, etc. Festivals are important in the consumer sector and a lot of exciting work is done around the same. Theme based internal branding, new packaging, ad design, hoardings, news paper communication, etc. is undertaken two-three times every year. Copywriting is a major part for the account as we try to connect with the target audience in a language they understand the best.

The engagement with the brand is now three years old as we continue to design and develop social media space and other  communication design strategies for the brand. We actively engage with bloggers to collaborate for the brand and develop and design communication. This project gave us a lead in the consumer goods segment with a lot of opportunities. With many more campaigns to roll, Inkhorn strives to be the best store branding agency Delhi.

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The brief was to ensure that the ‘Spic N Span’ group symbol (also designed by Inkhorn) resonates with the new hotel’s logo, but at the same time stands unique. Hence black necked crane was to be used. The logo, the black-necked crane is one of its kind mystical creature, symbolising good fortune and longevity because of its fabled life span of a thousand years. Also a symbol of peace, black-necked cranes have neem revered by Tibetan Buddhists for centuries as legends believe previous incarnations of the HH Dalai Lama were carried from monastery to monastery on the backs of these birds. Our symbol has thus been inspired by the relevance that the bird withholds in the region to symbolise warm reception, hospitality, and a state of comfort or elegance, invoking great experiences.

The whole identity was carved out accordingly along with environment design, hotel collaterals, restaurant branding, and the website. Inkhorn, the leading hotel logo design Delhi, work closely with the hotel acting as design consultants for travel events and exhibitions, internal branding, outdoor communication design, brand building, social media campaigns, corporate communications and the like.

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