Weedo! is one of the biggest supermarkets in Pitampura, Delhi and plan to scale across NCR in the coming years. Being the flagship store, the brand position itself to cater to everyone by offering an up-class experience of a well-defined superstore. When the brand approached Inkhorn (store branding agency Delhi) , the project was in its initial stages and the site was just blocks and bricks. This gave us yet another opportunity to work with a brand from scratch and create a market for it. We started working by understanding the brand, its objective and the purpose to be in the market. The purpose of the brand is simple, to offer ‘just good things’ to the customers by means of high-quality groceries clubbed with an ambiance.
We started by developing the brand identity and later strategized positioning it in the market vis-a-vis visual communication, marketing collaterals, and more. The conceptualisation of the store in terms of environment design was also done by Inkhorn. We also designed a lot of packaging material for Weedo! (private label) Including dry fruits, pulses, spices, etc. Festivals are important in the consumer sector and a lot of exciting work is done around the same. Theme based internal branding, new packaging, ad design, hoardings, news paper communication, etc. is undertaken two-three times every year. Copywriting is a major part for the account as we try to connect with the target audience in a language they understand the best.
The engagement with the brand is now three years old as we continue to design and develop social media space and other communication design strategies for the brand. We actively engage with bloggers to collaborate for the brand and develop and design communication. This project gave us a lead in the consumer goods segment with a lot of opportunities. With many more campaigns to roll, Inkhorn strives to be the best store branding agency Delhi.