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The Abduz
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Beyond Luxury

A fine part of ‘Spic N Span’ Hospitality Group, The Abduz beams a different class altogether. Amid the scenic Himalayan backdrop, the hotel allow guests to indulge in a luxurious environment while vacationing in Ladakh. One of the most reputable families, the group has been in the hospitality sector for more than three decades in the region and continue to grow leaps and bounds with major upcoming properties. The Abduz, Ladakh is the most iconic property of the region and radiate luxury of its kind. Inkhorn, being the best hotel logo design Delhi, has been associated with the hotel for a period of six years and continue to act as their brand consultants till date.


The brief was to ensure that the ‘Spic N Span’ group symbol (also designed by Inkhorn) resonates with the new hotel’s logo, but at the same time stands unique. Hence black necked crane was to be used. The logo, the black-necked crane is one of its kind mystical creature, symbolising good fortune and longevity because of its fabled life span of a thousand years. Also a symbol of peace, black-necked cranes have neem revered by Tibetan Buddhists for centuries as legends believe previous incarnations of the HH Dalai Lama were carried from monastery to monastery on the backs of these birds. Our symbol has thus been inspired by the relevance that the bird withholds in the region to symbolise warm reception, hospitality, and a state of comfort or elegance, invoking great experiences.


The whole identity was carved out accordingly along with environment design, hotel collaterals, restaurant branding, and the website. Inkhorn, the leading hotel logo design Delhi, work closely with the hotel acting as design consultants for travel events and exhibitions, internal branding, outdoor communication design, brand building, social media campaigns, corporate communications and the like.


The Abduz

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