Two of the 50 people to know in the Himalayas (CN Traveller, 2019), Hussain brothers believed in changing the outlook with which the world looks at Kargil and has been quite successful in achieving it. Adopting the border village of Hunderman at the Indian border, they undertook the restoration work independently and conduct heritage walks, cultural events and the like to promote tourism in Kargil. Their company, Roots Ladakh, is also associated with eco-tourism in the region and take on the trails less walked on. While they were looking for a travel website design company Delhi NCR for a while, we happened by chance.
Looking at Inkhorn’s young and energetic team who happen to meet the twins while vacationing in the Himalayas, the problem of boredom was discussed which was the story of their website and other communication collateral. Since the target group happens to be youngsters, the whole adaption was required to be translated into the website UI. The ideation was all about the young and energetic people, willing to dream and keep exploring. The brief was one question that was posed to us, “what kind of a website would excite you to sign up for vacation in 5 minutes”? What we wanted was clear, and the project of about 200+ pages began. Collecting content, relevant images that go with it and the copy based on those was a task along with designing the look and feel of the pages. All was done by Inkhorn, travel website design company Delhi NCR, with ease. The outcome was applauded for the finesse we achieved through the UI design.
Right after finishing the project, Inkhorn did a lot of work on the brand‘s communication design and also collaborated for travel events and exhibitions. We continue to work with the most popular brothers of the Himalayan land; be it upgrades, new design, communication collateral or just to go on a trek with our entire team up the mountains.