One of the leading tour and travel companies in Ladakh with camping sites in three of the most exotic locations, Pangong, Tsomoriri and Nubra Valley, Ladakh Camps is one of its kind. Be it the luxurious Swiss Cottage or the regular hut camps, the company offers real camping feels for those who want to live close to the nature while wandering and exploring the untouched and hidden beauty of Ladakh. Inkhorn has been associated with Ladakh Camps for over 5 years and continue to act as their go to brand design company (Noida) for brand building, managing communication for travel fests and exhibitions.
Our brief was to create something minimal while at the same time being approachable, personal and friendly. Since Ladakh is known for its hospitality and humility, the idea was to keep it simple that could cater to the right target audience. Nothing too commercial was also to be ticked. The brand identity was then curated considering the brief and the nature of business. The brand wanted to be direct without any additional element of design and so the minimal mark was designed using the letter A and was beautifully incorporated in the main logo. The first cut standalone concept was so appreciated that it turned out to be the quickest project wrap-up ever and gave Inkhorn the opportunity to be named as the best brand design company Noida, locally. The branding was applauded by many local businesses that gave us not one but many projects in Ladakh.
Being one of our first clients, the association has developed over the years and we continuously work with the business along with other entities under the same brand name. Be it travel festivals or exhibitions, internal communication collateral or doing PR activities, Inkhorn has always been their design consultants, helping to build a brand in the market.