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Our brief was to create something minimal while at the same time being approachable, personal and friendly. Since Ladakh is known for its hospitality and humility, the idea was to keep it simple that could cater to the right target audience. Nothing too commercial was also to be ticked. The brand identity was then curated considering the brief and the nature of business. The brand wanted to be direct without any additional element of design and so the minimal mark was designed using the letter A and was beautifully incorporated in the main logo. The first cut standalone concept was so appreciated that it turned out to be the quickest project wrap-up ever and gave Inkhorn the opportunity to be named as the best brand design company Noida, locally. The branding was applauded by many local businesses that gave us not one but many projects in Ladakh.

Being one of our first clients, the association has developed over the years and we continuously work with the business along with other entities under the same brand name. Be it travel festivals or exhibitions, internal communication collateral or doing PR activities, Inkhorn has always been their design consultants, helping to build a brand in the market. 

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The brand identity was developed in relation to the proactive and predictive analysis of the demography, target audience, and the positioning of the business which was later re-purposed to platforms such as webspace, social media and other areas where the presence of the hotel was marked. We also developed social media campaigns for the hotel and ‘Chalo Kargil’ and ‘Milen Humse Bhi’ were strategized to not just promote the hotel but to create awareness about the region and to explore the potential it holds as a travel destination in India. The campaign, being appreciated across platforms both online and on-ground, was further extended and the major travel events in 2018 and 2019 were developed and designed as an extension to the communication strategy. It continues to be a major aspect of their communication strategy as it forms the core of what the hotel stands for. The latest edition is the packaging design for Apricots under hotel’s brand name.

Inkhorn continue to be their social media agency Delhi NCR, branding partner and media consultants. The association has been since inception of the hotel and it has allowed us to understand the hospitality industry closely, giving us an opportunity to build brands from scratch.

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We explored multiple designs and worked with the team to build concepts in relation to the environment (store) design. We wanted to be simple but at the same time powerful so that the communication is straightforward. The logo design is an amalgamation of a silhouette of a child carrying a teddy bear and the (font) type to convey that toys and Littla (kids) go hand-in-hand. The concept symbolises the strong relationship one withholds with the brand when it comes to engaging children in a fun and interactive manner where they not just play around or buy toys but also learn by interacting with various tools at the store and develop skills.

The visual identity was an instant hit with the locals and we were happy to see people connect with it. Based on the concept, a lot of communication collateral was developed and was positively accepted and appreciated in the market. The most important aspect of the design was that it was able to make a connection with both primary and secondary target audiences. The management continues to have Inkhorn as their brand consultant and they term us as the best branding agency Delhi.

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Our work began soon after the site visit and the brand brief wherein we were asked to have a minimalistic approach to the entire design language. The outcome requested was to portray a professional production studio with all world-class amenities. The first task was to revamp the entire look and feel of the space along with brand identity. We worked on the logo and the copy along with various communication creatives which were conceptually designed to capture the vivid charisma of the studio and the energy it radiates towards clients, employees, and other stakeholders. Copywriting was an important part of the project as we set the communication language with minimal words that could do the major talking and stay relevant. The strong copy played it role through the brand development process and can be seen across collateral.

Inkhorn continue to work for another brand under the same account wherein we work on internal branding, communication collateral and other required creatives. The experience we have gained by working with the brand and the team at Hilight Studio is has helped us further to become one of the best logo design agency Delhi NCR.

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We started by developing the brand identity and later strategized positioning it in the market vis-a-vis visual communication, marketing collaterals, and more. The conceptualisation of the store in terms of environment design was also done by Inkhorn. We also designed a lot of packaging material for Weedo! (private label) Including dry fruits, pulses, spices, etc. Festivals are important in the consumer sector and a lot of exciting work is done around the same. Theme based internal branding, new packaging, ad design, hoardings, news paper communication, etc. is undertaken two-three times every year. Copywriting is a major part for the account as we try to connect with the target audience in a language they understand the best.

The engagement with the brand is now three years old as we continue to design and develop social media space and other  communication design strategies for the brand. We actively engage with bloggers to collaborate for the brand and develop and design communication. This project gave us a lead in the consumer goods segment with a lot of opportunities. With many more campaigns to roll, Inkhorn strives to be the best store branding agency Delhi.

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Right from their brand identities to the websites in addition to outdoor marketing creatives and social media, we have done it all. The logo ideation of the meditating monk came from its proximity to Shanti Stupa and the location it has which offers utmost peace and tranquility. They needed a logo for the Group which can be used across all properties and businesses and can even help when they expand. Well, our symbol did its job. The same mark (meditating monk) was further explored when the group added a new hotel (Zion Ladakh) to their portfolio in 2018.

The internal and external communication language of the brand depicts three things: simple, personal and peaceful vacation. The idea of the group is to offer home-like experiences to their guests and the same is communicated through the design language set for the brand. Right after finishing the project, Inkhorn gained tremendous popularity in the region and the symbol/logo was applauded throughout. Now we enjoy the status of best hotel branding company in Ladakh (Leh and Kargil) and continue growing and expanding by leaps and bounds, working for all kinds of businesses.

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The brief was to ensure that the ‘Spic N Span’ group symbol (also designed by Inkhorn) resonates with the new hotel’s logo, but at the same time stands unique. Hence black necked crane was to be used. The logo, the black-necked crane is one of its kind mystical creature, symbolising good fortune and longevity because of its fabled life span of a thousand years. Also a symbol of peace, black-necked cranes have neem revered by Tibetan Buddhists for centuries as legends believe previous incarnations of the HH Dalai Lama were carried from monastery to monastery on the backs of these birds. Our symbol has thus been inspired by the relevance that the bird withholds in the region to symbolise warm reception, hospitality, and a state of comfort or elegance, invoking great experiences.

The whole identity was carved out accordingly along with environment design, hotel collaterals, restaurant branding, and the website. Inkhorn, the leading hotel logo design Delhi, work closely with the hotel acting as design consultants for travel events and exhibitions, internal branding, outdoor communication design, brand building, social media campaigns, corporate communications and the like.

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