Food is nothing less than a love story that involves planning, patience, science and maths and more importantly that perfect pinch of care that one adds to make any dish a hit or a miss. Our entire brand revolves around these five factors that we put to best to curate a fine dining experience at home. The design intends to showcase the olden times where cooking was more than just a task or a daily affair. The design expresses our love for food blended with perfect culinary skills using the best of the ingredients it its purest forms, the techniques of slow cooking in clay pots along with the food science that all goes in together for a fine dining experience, delivered at home!

The packaging design delineated back to the era about which we are talking about, 1900 A.D. where everything was done by the bare hands. Be it chopping, kneading the dough, blending spices, cooking to finally serving the food, man used his hands to cook and serve without using any basic machines like we have in modern times. Picking up from this comes our design element, The Hand.

The design along with the creation of the copy was job done for 1900 A.D. which received accolades from both the top management and the restaurant visitors; extremely apparent with the reviews written in social media space mentioning about the beautiful packaging and so we did justice to the title of best packaging design company in Delhi NCR.

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The brand identity was developed in relation to the proactive and predictive analysis of the demography, target audience, and the positioning of the business which was later re-purposed to platforms such as webspace, social media and other areas where the presence of the hotel was marked. We also developed social media campaigns for the hotel and ‘Chalo Kargil’ and ‘Milen Humse Bhi’ were strategized to not just promote the hotel but to create awareness about the region and to explore the potential it holds as a travel destination in India. The campaign, being appreciated across platforms both online and on-ground, was further extended and the major travel events in 2018 and 2019 were developed and designed as an extension to the communication strategy. It continues to be a major aspect of their communication strategy as it forms the core of what the hotel stands for. The latest edition is the packaging design for Apricots under hotel’s brand name.

Inkhorn continue to be their social media agency Delhi NCR, branding partner and media consultants. The association has been since inception of the hotel and it has allowed us to understand the hospitality industry closely, giving us an opportunity to build brands from scratch.

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We explored multiple designs and worked with the team to build concepts in relation to the environment (store) design. We wanted to be simple but at the same time powerful so that the communication is straightforward. The logo design is an amalgamation of a silhouette of a child carrying a teddy bear and the (font) type to convey that toys and Littla (kids) go hand-in-hand. The concept symbolises the strong relationship one withholds with the brand when it comes to engaging children in a fun and interactive manner where they not just play around or buy toys but also learn by interacting with various tools at the store and develop skills.

The visual identity was an instant hit with the locals and we were happy to see people connect with it. Based on the concept, a lot of communication collateral was developed and was positively accepted and appreciated in the market. The most important aspect of the design was that it was able to make a connection with both primary and secondary target audiences. The management continues to have Inkhorn as their brand consultant and they term us as the best branding agency Delhi.

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Zantex approached Inkhorn to help them come up with differentiated packaging because the category had some very monotonic designs across the product line. They wanted their product to stand out in terms of appearance and so the minute detailing of their logo was incorporated into the whole packaging which was undertaken in the shades of red, yellow, and black to differentiate from other similar products, mainly in whites and black.

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We started by developing the brand identity and later strategized positioning it in the market vis-a-vis visual communication, marketing collaterals, and more. The conceptualisation of the store in terms of environment design was also done by Inkhorn. We also designed a lot of packaging material for Weedo! (private label) Including dry fruits, pulses, spices, etc. Festivals are important in the consumer sector and a lot of exciting work is done around the same. Theme based internal branding, new packaging, ad design, hoardings, news paper communication, etc. is undertaken two-three times every year. Copywriting is a major part for the account as we try to connect with the target audience in a language they understand the best.

The engagement with the brand is now three years old as we continue to design and develop social media space and other  communication design strategies for the brand. We actively engage with bloggers to collaborate for the brand and develop and design communication. This project gave us a lead in the consumer goods segment with a lot of opportunities. With many more campaigns to roll, Inkhorn strives to be the best store branding agency Delhi.

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The brief was to ensure that the ‘Spic N Span’ group symbol (also designed by Inkhorn) resonates with the new hotel’s logo, but at the same time stands unique. Hence black necked crane was to be used. The logo, the black-necked crane is one of its kind mystical creature, symbolising good fortune and longevity because of its fabled life span of a thousand years. Also a symbol of peace, black-necked cranes have neem revered by Tibetan Buddhists for centuries as legends believe previous incarnations of the HH Dalai Lama were carried from monastery to monastery on the backs of these birds. Our symbol has thus been inspired by the relevance that the bird withholds in the region to symbolise warm reception, hospitality, and a state of comfort or elegance, invoking great experiences.

The whole identity was carved out accordingly along with environment design, hotel collaterals, restaurant branding, and the website. Inkhorn, the leading hotel logo design Delhi, work closely with the hotel acting as design consultants for travel events and exhibitions, internal branding, outdoor communication design, brand building, social media campaigns, corporate communications and the like.

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