Rakkh is one the prime properties in the middle of an exotic location, Palampur, Uttrakhand. Giving its guests the taste of genuine local hospitality, food and culture, Rakkh is one those boutique resorts where one can explore untouched nature in the most natural manner. The vibes here are peaceful, serene and beautiful and so the communication had to resonate with these soul warming, positive vibes. The team at Rakkh was looking to get some brochures designed for which they contacted Inkhorn, the best brochure design services in noida but we ended working on a lot more than the initial plan.
We went through the entire brand guideline and the discussion led one thing to another. The issue was that the communication wasn’t altered for straight five years and hence was lacking the structured approach. We started working on the visual identity first and later on a lot of communication collateral including the brochures. We followed a simple yet classic approach of being minimal. The whole idea was to clear portray what the resort stands for by perfectly bringing in the sense of traditional hospitality. The colour tones, the graphical elements and the font type was carefully selected so as to resonate the positive vibes one witnesses at the resort. The minimal approach in the design was in line to the minimal and basic lifestyle followed at the property where one stays as close as possible to the mother earth.
Inkhorn (brochure design services Noida) continues to work with Rakkh Resort and have successfully collaborated with two more businesses under the parent company. We hold a strong bond with the team as they are more like friends than clients. The communication design is now of the strong aspects on the brand which works continuously to reach out to the market in a structured manner which wasn’t the case earlier.