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Our brief was to create something minimal while at the same time being approachable, personal and friendly. Since Ladakh is known for its hospitality and humility, the idea was to keep it simple that could cater to the right target audience. Nothing too commercial was also to be ticked. The brand identity was then curated considering the brief and the nature of business. The brand wanted to be direct without any additional element of design and so the minimal mark was designed using the letter A and was beautifully incorporated in the main logo. The first cut standalone concept was so appreciated that it turned out to be the quickest project wrap-up ever and gave Inkhorn the opportunity to be named as the best brand design company Noida, locally. The branding was applauded by many local businesses that gave us not one but many projects in Ladakh.

Being one of our first clients, the association has developed over the years and we continuously work with the business along with other entities under the same brand name. Be it travel festivals or exhibitions, internal communication collateral or doing PR activities, Inkhorn has always been their design consultants, helping to build a brand in the market. 

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Zantex approached Inkhorn to help them come up with differentiated packaging because the category had some very monotonic designs across the product line. They wanted their product to stand out in terms of appearance and so the minute detailing of their logo was incorporated into the whole packaging which was undertaken in the shades of red, yellow, and black to differentiate from other similar products, mainly in whites and black.

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Looking at Inkhorn’s young and energetic team who happen to meet the twins while vacationing in the Himalayas, the problem of boredom was discussed which was the story of their website and other communication collateral. Since the target group happens to be youngsters, the whole adaption was required to be translated into the website UI. The ideation was all about the young and energetic people, willing to dream and keep exploring. The brief was one question that was posed to us, “what kind of a website would excite you to sign up for vacation in 5 minutes”? What we wanted was clear, and the project of about 200+ pages began. Collecting content, relevant images that go with it and the copy based on those was a task along with designing the look and feel of the pages. All was done by Inkhorn, travel website design company Delhi NCR, with ease. The outcome was applauded for the finesse we achieved through the UI design.

Right after finishing the project, Inkhorn did a lot of work on the brand‘s communication design and also collaborated for travel events and exhibitions. We continue to work with the most popular brothers of the Himalayan land; be it upgrades, new design, communication collateral or just to go on a trek with our entire team up the mountains.  

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The brief was simple, rebrand Ozone Prints setting the right communication language to portray them as a premium digital printing company and at the same time facilitate expansion to tap newer market segments. In a couple of meetings, we discussed, in detail, about the modern design language and the changing outlook. We discussed how from Google to Facebook to IHOP to Mini-cooper, the brands are taking up minimalistic approach that offer better recognition. From symbol to font, elements are constantly been simplified to make the brand look more suave. Following this, a minimal approach was followed in revamping the overall look and feel which included brand identity, communication collaterals, website, and other similar creatives. In order to be inline with the current design trends which is taking up the minimal approach across the globe, we flattened the logo so that it can used as a variation/secondary design on all digital platforms, across all backgrounds. The facelift logo, now, is minimal in one and many aspects and is in accordance to the design language which is setting the current design scenario.

Inkhorn continues to act as brand consultants to Ozone and closely work with the team responsible for marketing and managing communications at the firm. We have also worked on other projects owned by Ozone Prints and have successfully won the hearts of the management with our best communication design services Delhi.

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We started by developing the brand identity and later strategized positioning it in the market vis-a-vis visual communication, marketing collaterals, and more. The conceptualisation of the store in terms of environment design was also done by Inkhorn. We also designed a lot of packaging material for Weedo! (private label) Including dry fruits, pulses, spices, etc. Festivals are important in the consumer sector and a lot of exciting work is done around the same. Theme based internal branding, new packaging, ad design, hoardings, news paper communication, etc. is undertaken two-three times every year. Copywriting is a major part for the account as we try to connect with the target audience in a language they understand the best.

The engagement with the brand is now three years old as we continue to design and develop social media space and other  communication design strategies for the brand. We actively engage with bloggers to collaborate for the brand and develop and design communication. This project gave us a lead in the consumer goods segment with a lot of opportunities. With many more campaigns to roll, Inkhorn strives to be the best store branding agency Delhi.

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Right from their brand identities to the websites in addition to outdoor marketing creatives and social media, we have done it all. The logo ideation of the meditating monk came from its proximity to Shanti Stupa and the location it has which offers utmost peace and tranquility. They needed a logo for the Group which can be used across all properties and businesses and can even help when they expand. Well, our symbol did its job. The same mark (meditating monk) was further explored when the group added a new hotel (Zion Ladakh) to their portfolio in 2018.

The internal and external communication language of the brand depicts three things: simple, personal and peaceful vacation. The idea of the group is to offer home-like experiences to their guests and the same is communicated through the design language set for the brand. Right after finishing the project, Inkhorn gained tremendous popularity in the region and the symbol/logo was applauded throughout. Now we enjoy the status of best hotel branding company in Ladakh (Leh and Kargil) and continue growing and expanding by leaps and bounds, working for all kinds of businesses.

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The brief was to ensure that the ‘Spic N Span’ group symbol (also designed by Inkhorn) resonates with the new hotel’s logo, but at the same time stands unique. Hence black necked crane was to be used. The logo, the black-necked crane is one of its kind mystical creature, symbolising good fortune and longevity because of its fabled life span of a thousand years. Also a symbol of peace, black-necked cranes have neem revered by Tibetan Buddhists for centuries as legends believe previous incarnations of the HH Dalai Lama were carried from monastery to monastery on the backs of these birds. Our symbol has thus been inspired by the relevance that the bird withholds in the region to symbolise warm reception, hospitality, and a state of comfort or elegance, invoking great experiences.

The whole identity was carved out accordingly along with environment design, hotel collaterals, restaurant branding, and the website. Inkhorn, the leading hotel logo design Delhi, work closely with the hotel acting as design consultants for travel events and exhibitions, internal branding, outdoor communication design, brand building, social media campaigns, corporate communications and the like.

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