Food is nothing less than a love story that involves planning, patience, science and maths and more importantly that perfect pinch of care that one adds to make any dish a hit or a miss. Our entire brand revolves around these five factors that we put to best to curate a fine dining experience at home. The design intends to showcase the olden times where cooking was more than just a task or a daily affair. The design expresses our love for food blended with perfect culinary skills using the best of the ingredients it its purest forms, the techniques of slow cooking in clay pots along with the food science that all goes in together for a fine dining experience, delivered at home!

The packaging design delineated back to the era about which we are talking about, 1900 A.D. where everything was done by the bare hands. Be it chopping, kneading the dough, blending spices, cooking to finally serving the food, man used his hands to cook and serve without using any basic machines like we have in modern times. Picking up from this comes our design element, The Hand.

The design along with the creation of the copy was job done for 1900 A.D. which received accolades from both the top management and the restaurant visitors; extremely apparent with the reviews written in social media space mentioning about the beautiful packaging and so we did justice to the title of best packaging design company in Delhi NCR.

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Our brief was to create something minimal while at the same time being approachable, personal and friendly. Since Ladakh is known for its hospitality and humility, the idea was to keep it simple that could cater to the right target audience. Nothing too commercial was also to be ticked. The brand identity was then curated considering the brief and the nature of business. The brand wanted to be direct without any additional element of design and so the minimal mark was designed using the letter A and was beautifully incorporated in the main logo. The first cut standalone concept was so appreciated that it turned out to be the quickest project wrap-up ever and gave Inkhorn the opportunity to be named as the best brand design company Noida, locally. The branding was applauded by many local businesses that gave us not one but many projects in Ladakh.

Being one of our first clients, the association has developed over the years and we continuously work with the business along with other entities under the same brand name. Be it travel festivals or exhibitions, internal communication collateral or doing PR activities, Inkhorn has always been their design consultants, helping to build a brand in the market. 

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The brand identity was developed in relation to the proactive and predictive analysis of the demography, target audience, and the positioning of the business which was later re-purposed to platforms such as webspace, social media and other areas where the presence of the hotel was marked. We also developed social media campaigns for the hotel and ‘Chalo Kargil’ and ‘Milen Humse Bhi’ were strategized to not just promote the hotel but to create awareness about the region and to explore the potential it holds as a travel destination in India. The campaign, being appreciated across platforms both online and on-ground, was further extended and the major travel events in 2018 and 2019 were developed and designed as an extension to the communication strategy. It continues to be a major aspect of their communication strategy as it forms the core of what the hotel stands for. The latest edition is the packaging design for Apricots under hotel’s brand name.

Inkhorn continue to be their social media agency Delhi NCR, branding partner and media consultants. The association has been since inception of the hotel and it has allowed us to understand the hospitality industry closely, giving us an opportunity to build brands from scratch.

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The communication design brief was simple, we need a modern outlook but with a definite touch of what we stand for, fusion wear. The design was kept simple, majorly focusing on the collection, keeping the entire Look Book at its minimal best.

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Looking at Inkhorn’s young and energetic team who happen to meet the twins while vacationing in the Himalayas, the problem of boredom was discussed which was the story of their website and other communication collateral. Since the target group happens to be youngsters, the whole adaption was required to be translated into the website UI. The ideation was all about the young and energetic people, willing to dream and keep exploring. The brief was one question that was posed to us, “what kind of a website would excite you to sign up for vacation in 5 minutes”? What we wanted was clear, and the project of about 200+ pages began. Collecting content, relevant images that go with it and the copy based on those was a task along with designing the look and feel of the pages. All was done by Inkhorn, travel website design company Delhi NCR, with ease. The outcome was applauded for the finesse we achieved through the UI design.

Right after finishing the project, Inkhorn did a lot of work on the brand‘s communication design and also collaborated for travel events and exhibitions. We continue to work with the most popular brothers of the Himalayan land; be it upgrades, new design, communication collateral or just to go on a trek with our entire team up the mountains.  

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We went through the entire brand guideline and the discussion led one thing to another. The issue was that the communication wasn’t altered for straight five years and hence was lacking the structured approach. We started working on the visual identity first and later on a lot of communication collateral including the brochures. We followed a simple yet classic approach of being minimal. The whole idea was to clear portray what the resort stands for by perfectly bringing in the sense of traditional hospitality. The colour tones, the graphical elements and the font type was carefully selected so as to resonate the positive vibes one witnesses at the resort. The minimal approach in the design was in line to the minimal and basic lifestyle followed at the property where one stays as close as possible to the mother earth.

Inkhorn (brochure design services Noida) continues to work with Rakkh Resort and have successfully collaborated with two more businesses under the parent company. We hold a strong bond with the team as they are more like friends than clients. The communication design is now of the strong aspects on the brand which works continuously to reach out to the market in a structured manner which wasn’t the case earlier.

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Our work began soon after the site visit and the brand brief wherein we were asked to have a minimalistic approach to the entire design language. The outcome requested was to portray a professional production studio with all world-class amenities. The first task was to revamp the entire look and feel of the space along with brand identity. We worked on the logo and the copy along with various communication creatives which were conceptually designed to capture the vivid charisma of the studio and the energy it radiates towards clients, employees, and other stakeholders. Copywriting was an important part of the project as we set the communication language with minimal words that could do the major talking and stay relevant. The strong copy played it role through the brand development process and can be seen across collateral.

Inkhorn continue to work for another brand under the same account wherein we work on internal branding, communication collateral and other required creatives. The experience we have gained by working with the brand and the team at Hilight Studio is has helped us further to become one of the best logo design agency Delhi NCR.

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Right from their brand identities to the websites in addition to outdoor marketing creatives and social media, we have done it all. The logo ideation of the meditating monk came from its proximity to Shanti Stupa and the location it has which offers utmost peace and tranquility. They needed a logo for the Group which can be used across all properties and businesses and can even help when they expand. Well, our symbol did its job. The same mark (meditating monk) was further explored when the group added a new hotel (Zion Ladakh) to their portfolio in 2018.

The internal and external communication language of the brand depicts three things: simple, personal and peaceful vacation. The idea of the group is to offer home-like experiences to their guests and the same is communicated through the design language set for the brand. Right after finishing the project, Inkhorn gained tremendous popularity in the region and the symbol/logo was applauded throughout. Now we enjoy the status of best hotel branding company in Ladakh (Leh and Kargil) and continue growing and expanding by leaps and bounds, working for all kinds of businesses.

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