Ad Design, Himalayan Safaris
One of the oldest travel companies in Leh, Ladakh run by Mr. Odpal George who is also the man behind some of the extremely famous movie shoots in the region such as 3 Idiots, Bhaag Milkha Bhaag, Mirziyaan, etc. Himalayan Safaris functions with an aim to uncover the hidden gems in the region and show a totally different land to those who love to wander in the Himalayas. One can design his or her own itineraries, choose the way to travel and do all that one can think off, be it adventure, spiritual or just simple sightseeing.
The communication design has been kept simple with major focus on the theme of travelling like friend where you have the freedom to choose everything. Minimal but strong design for a magazine that speaks for itself.
Environment Design, Hero Electric
The concepts were created for Hero Eco, a diversified company working towards a greener planet with electric vehicles and bicycles with global footprints in more than 80 countries for bicycles and 36 countries for electric bikes. Inkhorn was approached to work on designing the walls for the stores located in 12 different locations. The concept of electric bikes, reduction of CO2 and others were ideated to showcase the relevance of the product under lens and at the time, make the whole store experience enjoyable for the visitors. The project wasn’t finalised and these are only for representation purposes.
Business Cards, Empire Travel
A local travel company run by a young energetic team, out of which one is Noor Jahan
(Co-Founder), an ice hockey player and is the goal-tender of the Indian Women Ice Hockey team and has represented India in three international championships. A dream project for the founders who started their journey with an idea to not have clients but friends from across the globe who, just like them, love the Himalayas.
The entire design revolves around the elements of Buddhism, the endless knot, prayer wheels, Om Mani Padme Hum along with Shanti Stupa which is directly related to the region. The brush stroke (shades of blue) symbolises trust, loyalty and wisdom. The main elements showcases how deeply the team feels about their culture and heritage and stick to their roots.
Ad Design, Talbros Penray
Established in the year 2016 as a joint venture between BNT Talbros and GardX UK to sell and create a market for GurdX and Penray USA products in India and its neighbouring countries. A well known brand in the automotive industry known for its focussed approach and customer focussed solutions, Talbros Penray manufacture and market chemical additives and functional fluids for the automotive industry, heavy duty and industrial markets. The communication design with a powerful typeface directs to the strong and heavy duty nature of the product under lens and also its long standing in the market, focussing the relationship between two major competitive companies.
Calendar Design, Leh animal husbandry
Now under the Ladakh Autonomous Hill Development Council Leh, after getting the status of Union Territory, the Animal Husbandry Department assume greater responsibility towards protecting animal health, conserving livestock resources and other important research studies to promote public health. The calendar design was ideated in a manner to showcase the work done by the department over the years and how the yearly cycle works along with the visits from the international veterinary organisations to undertake clinical work in the region. The whole idea was to showcase the different segments of work such as animal farming, scientific management and research, conserving rich heritage of Ladakhi Yak and Bactrian Camel, nutrition, breeding, rearing and other areas that the department undertakes.
A brand is not a logo!
In our daily routine, we are often caught by clients asking us to create their brand but can we really do that? Agencies can create trademarks, be it symbols, monograms, emblems or any other graphic device. We can also help you devise communication design strategies to reach out to potential customers but yet can’t create brands in totality, just a part of it. Even the best communication design companies Delhi NCR, cannot do it as a whole.
A brand is not a logo. IBM uses a monogram while Nike uses a symbol. Both are trademarks and not logos. What really matters is that a logo, or any other kind of trademark, is not the brand itself, it’s merely a symbol for it.
Brand is much more than a logo or a name. It’s not a corporate identity system or a product. So what’s a brand? It’s the perception of your company in the minds of your consumer. It’s a feeling because all of us are emotional creatures despite our efforts to act rational. Brands are defined by individuals and not marketers, stakeholders or the general public; each individual creates a distinctive perception of brand based on the experience of the product or service. Hence your logo is not your brand, it’s only a unique design or symbol that represent your organisation and position it differently in the minds of your consumers than your competitors.
What is a brand anyway? It is your communication design strategy, design tools, the way your company speaks, your customer service, your calls to action, logos and visuals and most importantly your people. These various elements and more constitute what we call a brand. Companies cannot control the process of brand perception in the minds of the individuals but they can surely influence it through right communication and business strategies. When more and more individuals arrive at a point having the same kind of positive feeling, a company can said to have a brand. In the words of Marty Neumeier, “brand is not what you say, it’s what they say it is”. Inkhorn continuously strive to be one of the best communication design company in Delhi NCR.
Internal Branding: Hit or a miss?
Brands are not built by advertising alone; it is also built by consumers, employees and other major stakeholders. Owing to this holistic association, the internal and external messages should match to deliver brands’ promise accurately. The phrase ‘walk the walk’ hold more relevance than ever for marketers in these times where consumer perspective is altered with one tweet or comment on social media platforms. (Internal branding services have always been an important part of Inkhorn portfolio as we are one of the best internal communication design agency in Noida).
Ford’s branding push ‘Go Further’ targeted both car buyers as well as the employees because the company believed that making internal branding consistent with external branding will create profound synergies that will benefit the company in significant ways. For employees internally it meant, serving people better, ingenuity and attainable.
It is now important to tap the internal perspectives to be sure that employees, marketing partners and other relevant stakeholders within the company appreciate and understand basic branding notions and how they can help or hurt, brand equity. The internal branding activities and processes to help and inspire employees about the brands hold more relevance than ever in the growing and changing media environment. Training and encouraging the dealers and distributors would be an enhanced step towards ensuring the brand bonding both internally and externally. Disney is so successful with its internal branding that it use to hold seminars on ‘Disney Style’ for employees from other companies and brands like Chevrolet use to send its employees to learn how to apply Disney principles to improve car buying experience for their customers.
No brand can deliver its promise until everyone in the company literally live the brand in harmony. If employees understand and believe in the brand, they will work harder feeling responsible and would be motivated to hold greater loyalty towards the firm.
To catch employees attention and imagination is as important as an ad campaign to boost sales and profits or to engage customers one to one. To quote an example, after BP ran an internal branding campaign to accompany its external repositioning ‘Beyond Petroleum’ ad campaign, BP found most of its employees were positive about the new brand and thought the company was going in the right direction. So be it Walmart, Starbucks or Ford, internal branding has been a hit for these in recent times and shall continue to bore relevance in the coming times. (Contact us for communication design strategies as we are one of the leading communication design agency in Noida).
The Magic of Brand Characters
With Maharaja, considered by many as the first mascot for an Indian brand, Air India dominated the Indian advertising scene in the 1940’s, giving a huge flip to the industry following which the brand characters started mushrooming in India. Having a long and important history in marketing, these characteristics have been defining distinct personalities to brands allowing them to create a differentiation in the minds of their consumers. (Inkhorn is one of the leading brand building company Delhi NCR).
Be it the Amul girl created in 1967 for advertisement and sales promotion that sometime undergoes the test of time with its controversial one liners or the Vodafone Zoozoo that created an immediate buzz in the telecom marketing segment.
Be it the Amul girl created in 1967 for advertisement and sales promotion that sometime undergoes the test of time with its controversial one liners or the Vodafone Zoozoo that created an immediate buzz in the telecom marketing segment, the Ronalds of McDonalds that literally skyrocketed sales or the Colonel Harland David Sanders of KFC which itself resonates the brand standalone, these characters have been representing and shall continue to represent a special type of brand symbol-one with human symbol which in turn enhances the fun part and increase likability tagging the brand more interesting.
The emotional connect never fails when it comes to the consumer connect and these characters do just that. Since consumers can more easily form relationships with a brand having a human character or a similar essence attached to it, these characters help brand to break through the clutter and deliver the communication directly in a soft-sell manner. The success of big happy meal at McDonalds with the Ronald toy and Zoozoo creating more brand recall than ever for Vodafone are two of the many concrete examples of how brand characters do the magic trick for the brands. The online popularity and effectiveness of brand characters was demonstrated by a research study revealing that Pillsbury Doughboy garners ten times the social media buzz for the Pillsbury brand than as NBA LeBron James did for his Nike sponsor. With the growing digital world and more and more brands entering the market, brand characters will play an increasingly important role to shape the brand’s personality and facilitate consumer interactions, effectiveness and creating a distinction amid the crowded market. (If brand building is on your mind, then get in touch with us as we are one of the best brand building company Delhi NCR).
Communication in Corona
Life has been nothing less than a soap opera of late with new twists and turns everyday. The Covid-19 pandemic that started in November 2019 has taken a toll on global economy with each industry facing pros-cons on a greater scale than ever. This pandemic has occurred in over 100 years and has brought with it new systems, strategies and more in not just our lives but also to the business functionality across the globe. Like elsewhere, the repercussions have been real in marketing and advertising industry too; from acting as responsible brands to social initiatives, the evolution has never been this real or should I say, realtime. (Inkhorn is designing communication for its clients in real time as a responsible communication design company Noida).
From Cure Fit’s free live videos to Byju’s learning app, from HUL’s price cut of upto 15% on Lifebuoy soaps and sanitisers to WhatsApp taking a stand in reducing fake news, the strategies have been real time, enabling brands to evolve on a daily basis and prove their credibility in these tough times.
Some say these are well timed business moves to build brand loyalty while some call it corporate social responsibility and taking on the role and attitude positioning towards that ‘tomorrow’ which shall knock on the door sooner or later. But the melting point is quite clear when combining all these strategic ideologies and responsibilities and that is the evolution is real and surrender is not an option. (Inkhorn, best communication design company in Noida is working real time with its clients on communication strategies amid pandemic).
So what’s going to stay and what won’t? The old Darwinian Theory makes more sense than ever in terms of brand positioning strategies and how to cope with brand loyalty and sales when the entire global economy stands amid crisis. With salary cuts been discussed leaving consumers with less disposable income, dropping or no sales, excess stock and lower profits, it’s time to turn to the evolution theory and strategizing brands to cut through the difficult times. The brands are in need to take risks, adapt to the current scenarios and look for the silvering line in the clouds by looking at the opportunities they can tap into to sail through the pandemic by rethinking on creating the right value and particularly by examining the relationships they have developed with all their relevant stakeholders over the years.
The Power of Design
Design is more than just a creative thought process to ideate a symbol, a product, a service or for that matter an application. It’s the way of thinking that has the power to transform perceptions or thoughts and hence an entire enterprise. It is this power that design withholds, the visually oriented culture, that makes transmitting brand meaning and positioning through design very critical. Inkhorn is one of the leading brand design agency Noida working to deliver best design solutions.
Design can shift consumer perceptions and can make way for rewarding brand experiences that can take companies to new levels by targeting consumers’ touch points.
With competition growing globally, there is a dire need for differentiation to which design is the only saviour, to position a company’s product or service in the minds of the consumers differently from that of their competitors.
Design offers functional and aesthetics benefits and appeals to both our rational and emotional sides. The end consumers may or may not understand the design but they feel it by the way it looks and so it either makes them happy about the brand or creates an uncomfortable experience which is often hard to define, there is no third alternative. It is this what gives design the power to either make or break an organisation.
To a company, a well designed product is easy to manufacture and distribute. To the customer, it is pleasant to look at and easy to open, install and use. The designer takes all these goals under consideration while conceptualising the design and hence it requires great ideation and precision to come out with the right module that affects positively. Because design has a wide and an all-encompassing areas to include, there is no one specific approach to design. Although it’s a widely accepted fact that it is a data driven part with three main elements to look at: observation, ideation, and implementation. Be it top notch companies or the local grocery store, the visual identity has the power to build on to consumer experiences and benefit from it. Inkhorn continue to cater its clients by offering best design consultancy and live up to best brand design agency Noida title.
